Business development , Online Business, Business solution

Too often, small businesses surface simply because there is a demand for their product. Demand is a good thing; however, it is not the pathway to profitability. Take a look at the product you want to produce and sell. Is there a competitor that produces the same product? Chances are there is.

To determine if you can be profitable with your product requires determining what differentiates your product from the competition. Most new small business people say a lower price. I would ask you to reconsider making price your differentiator. What does your product offer that your current customers value? If you don't know, do a survey and ask your current customers what they value most from you. Asking your customer this question is the first step towards the pathway to profitability.

Take a good look at what your customer's value and determine if your competition offers it. Things like service after the sale, free delivery or shipping, and always knowing what your customer wants are great differentiators.

Small businesses have to determine what part of the market their competition isn't serving. Once it is discovered who isn't being served, it must be determined if that market is large enough to keep your new business profitable. If it is, move forward and produce your product. Please be sure to engage your existing customers often throughout the year to strengthen the relationship and ask for referrals. You know you have a product that will be in demand from an underserved part of the market. All you have to do is make them aware of your products and services. This is the pathway to your profitability.

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